THREAD Editor-in-Chief, Aini Shah


Aini Shah is the Editor-in-Chief for ZALORA THREAD MY Magazine and she loves writing on various topics from fashion, beauty, lifestyle, fitness, relationships and travel to inspire others. The Malay-Chinese mix blood lady has been part of ZALORA’s Magazine project since its conception and she treats THREAD MY Magazine like her baby. In the process of writing a romance novel, she has been hooked to storytelling since a young age. Participating in story-telling and writing competitions since her elementary days, she never gets tired of it.


Sharing tit bits of her life in her blog and Instagram @norelannie, she hopes that her stories can help make a positive difference for someone. Married to her high school sweetheart of 10 years, she sometimes writes on relationship to share what she learned with others.


When she is not busy rocking a career, this mother of one may be spending time with her precious family at home. Balancing a career and being a mom is no easy task but this inspired her to start planning her own kids clothing line in the near future. Standing by the quote ‘Never let the fear of striking out, keep you from playing the game’ teaches her to be strong and achieve her dreams. Women empowerment all the way!


 If you want to get in contact with her for guest posting or even media/event invitations, please feel free to drop her an email at