By Joyce Chua from THREAD SG
An exclusive bag collection will be made available on ZALORA.
The name Jessica Jung would typically call to mind a multi-talented singer/dancer from the South Korean girl group Girls Generation. But ever since the stylish star struck out on her own with her label BLANC & ECLARE in 2014, she has been making a solid name for herself as the face, founder, and creative director of the brand.
About BLANC & ECLARE
What began as a series of seriously chic eyewear soon expanded into a range of ready-to-wear apparels and accessories as well. The brand’s style philosophy is best described as modern classic.
BLANC expresses the brand’s quest for beauty in clean design and minimalism. Derived from the Latin root clara, ECLARE expresses clarity and brightness.
Fans of Jessica’s style know and love her aesthetic, where less is more, but where there is also a special something that makes every outfit of hers exciting and modern. This translates into her designs, which bridge the divide between enduring classics and fashion-forward elements.
ZALORA X BLANC & ECLARE
ZALORA will be partnering with BLANC & ECLARE to produce a limited edition bag collection that will be available exclusively on the ZALORA website and mobile app across Singapore, Malaysia, Brunei, Taiwan, Indonesia, Philippines, Hong Kong and Macau. This marks Jessica Jung’s first collaboration with a Southeast Asian-based online fashion retailer and the first bag collection from BLANC & ECLARE.
About the Collection
Playfully named Poppy, the leather bucket bag will come in six different colours — three reminiscent of beautiful poppy fields (white, pink, and lilac), and three colours in staple tones of black, brown, and nude. The bag will also feature an adjustable strap so you can carry it either as a hand bag or a cross-body bag.
The Poppy pays homage to Jung’s design philosophy, which is timeless yet current, understated yet unique, modern and versatile, but has just the right amount of unexpected elements to make it relevant and interesting.
Ms Saskia De Jongh, ZALORA Group’s Chief Commercial Officer, shared, “We are thrilled to work with Jessica Jung for this exclusive bag collection. As one of the region’s most fashionable and successful multi-hyphenated celebrities, Jessica’s style is admired across the world, and ZALORA is proud to give fashion consumers in the region a piece of Jessica’s most coveted fashion must-haves. This collection is a testament of Jessica’s position as a formidable curator of style as she brought her modern interpretation of a classic bag design.”
Jessica Jung said about this new partnership, “I’ve always believed in the power of social media and technology to bring fashion closer to everyone. ZALORA has transformed how people shop fashion in their part of the world, and we at BLANC & ECLARE are fortunate to have the opportunity to reach consumers and fans across the region and offer them a beautiful and practical bag collection through our partnership with ZALORA. I am excited to share a piece of my design with more people and give them a desirable bag that will be accessible to everyone.”
Keep your eyes peeled for the exclusive bag collection, available on all ZALORA websites and app starting from 26 October 2018.