On 7th March 2018, ZALORA, one of Asia’s Online Fashion Destination had hosted a launch of the ZALORAYA2018 Collection featuring three well-known designers – Alia Bastamam, Nurita Harith and Syomiriza Gupta which was held at Menara Ken, TTDI. Among the guests who were spotted during the fashion show were Rizalman, Melinda Looi, Zaihani Zain, Scha Alyahya, Hanis Zalikha, Qalisha Ray, Shila Amzah, Daphne Iking, Yasmin Hani, Sazzy Falak and more.
The designers each have their own distinct styles and have come together to present their 2018 Raya collection in one amazing fashion show. Joining ZALORA to introduce their Raya collection to the customers this year, Alia Bastamam’s diffusion range, Nurita Harith’s signature feminine aesthetics and Syomirizwa Gupta’s classic throwback fashion pieces are made to suit the various taste of women.
The event started with the presentation of Alia Bastamam’s collection bringing that mix of tropical ideas infused with traditional malay influences of batik prints. The designer believes the beauty of diversity and her collection definitely compliments the many types of women.
Following the Alia B presentation, Nurita Harith’s Raya collection which consists of the beautiful pastel shades and timeless silhouttes screams elegance. Playing with pleats, folds, draping and embroidery laces gives Nurita Harith’s 2018 Raya collection that breath of femininity.
Ending the show with a bang was Syomirizwa Gupta’s collection which shows the celebration of Nusantara heritage and classic throwbacks setting that traditional Raya mood in our hearts. Awakening back our ancestor styles into our modern world, Syomirizwa played with accessories such as sunglasses, scarves, old books and suitcases through his concept for the show.
The three distinct lines are exclusively available on ZALORA launching on the 7th March, 19th March and 9th April, respectively. Head onto our website to grab your outfits for this coming Raya season.