Jason Wu, the Taiwanese-Canadian fashion designer who dresses some of the most important and influential figures in the world such as Michelle Obama, Meghan Markle, and Jessica Alba, has teamed up with bag specialist, Sometime By Asian Designers, to design a collection of tote bags.
Named Edie totes by Jason Wu, this collaborative collection marks Jason Wu’s first collaboration with a Southeast Asian retailer. It will feature tote bags and cross-body mini totes made of vegan leather, and will be available exclusively on ZALORA.
Says Saskia de Jongh, Chief Commercial Officer of Zalora Group, “Jason Wu has been a dominant figure and a representation of Asian talent contributing to the world of fashion. Sometime by Asian Designers is a Malaysian bag specialist and a long-time Zalora partner.”
“Supporting the region’s fashion industry has always been a key focus for us at Zalora, and we see this as another exciting opportunity to enable our partners and give them access to a much wider audience in the region,” she added. “At the same time, it’s an opportunity to provide our customers with access to products which are available exclusively with Zalora.”
The collection was inspired by the subdued modernity of the Jason Wu GREY collection and bold colour blocks influenced by the square paintings of Wu’s favourite artist, Josef Albers.
“The inspiration for the collection comes from my love of mid-century art and architecture,” says Wu. “The bold colour-block details on the modern silhouette of the bag truly reflects the timeless sensibility of the Jason Wu GREY collection.”
Jason Wu GREY X Sometime launches exclusively on ZALORA on 4 June.