Every year, ZALORA, the Asia biggest e-commerce online shop will launch their #ZALORAYA collection and most of the pieces are from our own local designers, which makes this more outstanding and important to many of us. On 14th March 2019, Kuala Lumpur, ZALORA Asia’s Online Fashion Destination, in partnership with Boost, has proudly presented the return of ZALORAYA, the annual collective runaway show which was located at Black Box, Publika.
There were some of the biggest names in the local fashion scene, the #ZALORAYA2019 lineup includes Tom Abang Saufi, Syaiful Baharim, Lubna and many more! This year, #ZALORAYA2019 brings back the Malaysian treasure, the timeless art of ‘Wayang Kulit’ as the theme.
The guests were mingling around before the show started while taking some photos around. Some celebrities, influencers and local designers who were spotted during the fashion show were Tan Sri Datin Paduka Sri Shahrizat, Zaihani Mohd Zain, Kila Fairy, Ain Edruce, Faafirds, Emma Shazleen and more.
The fashion show started at about 5pm and one of the brands that ran the stage was LUBNA (@lubna.official) for the show. LUBNA is a local brand which has a touch of ‘Modest with a Modern Twist’ in every of their collection. The collection of LUBNA for this year is inspired by the high-spirited and joy of youth, collection for S/S19 entices us with a dreamy escape from the monotony of the day-to-day while accentuating the signature flowy, modern twist of the traditional silhouette which make us really excited to know and look forward into their collection for #ZALORAYA2019.
For this year’s collection, they also introduced a new line called Lubna Curve to cater women from size 2XL to 5XL. They also include matching Couple Looks with Lubna Homme for couples or family members to make it accessible in coordinating their Raya looks. New shapes: Kebaya Labuh, Asymmetrical drapes, Innerwear for nursing.
At LUBNA opening show, we can see that Nalisa Amin, who is a well-known Social Media Influencer that embraces and voices out about plus sized women walked for LUBNA plus sized pieces and she rocked the stage incredibly! This is the spirit of what modesty is.
This year, LUBNA brought up their collection to another new level which we can see they introduced to us the MODERN & CHIC elements that are really outstanding. Most of their clothes are in pastel colors with glitters and they even match it with a little cute pouch.
One of the pieces that was worn by the model, Alicia Amin, really caught the audience's attention. The top was fully embellished in sequin glitters and the skirt has a cute fishtail cut with layer of ruffles that makes it look chic and cool! Colours available for this Sequin Top With Skirt Set on the show are in Black and Light Pink.
Not only that, LUBNA also included LUBNA MEN in their collection, playing more into soft pastels and candy shades that look marvelous. The one that really caught the audience's attention from the men’s collection are Stripe Baju Melayu Cekak Musang and the light pastel blue jubah.
If you’re looking forward for modern and chic collection for this Raya, LUBNA is absolutely for you!