All The Things That Happened At The ZALORA Fashion Festival

DSC_5216.jpg

Last weekend was all about style in The Lion City of Singapore as ZALORA brought it down with its first ever Fashion Festival (ZFF) which was held at DECK on 7th September. Lots of exciting things went on during the event day as we saw international brands holding up exclusive booths for the people’s visual pleasure. Picture those Instagrammable spots filled everybody’s social media feed because of its colourful and playful aesthetic that the brands present.

Photo taken by Roshan Menon.

Photo taken by Roshan Menon.

Photo taken by Roshan Menon.

Photo taken by Roshan Menon.

ZALORA has sent two fabulous models, Natalie Prabha and Nia Atasha, to play along with the interactive booths that were provided specifically for ZFF. And from the looks of it, the both of them have their hands full of all the booths that they visited. From Calvin Klein to Adidas, NARS to Vans; other attendees also did not miss the opportunity to update their Instagram story with these cool rooms where there were many sections for them to snap away.

Photo taken by Roshan Menon.

Photo taken by Roshan Menon.

Photo taken by Roshan Menon.

Photo taken by Roshan Menon.

The fun did not just end there. Everyone was also treated to fresh music from DJs such as Arabyrd and Linda Hao who kept them on their dancing toes throughout the whole event. From noon to night, people were seen bopping their heads to the cool tunes coming out of the speakers while visiting these interactive rooms.

Photo taken by Roshan Menon.

Photo taken by Roshan Menon.

Photo taken by Roshan Menon.

Photo taken by Roshan Menon.

The event ended at approximately 9pm with lots of pictures taken, ready to be posted the next day. And if there is a lesson to take away from this whole event, it is to have a full charged phone because snapping, posting, and IG-storying away pictures during event time will drain your phone battery like crazy. Here’s to the next ZFF!