ZALORAYA

An Exclusive Backstage Look at #ZALORAYA2019 Presentation

An Exclusive Backstage Look at #ZALORAYA2019 Presentation

We often think that fashion shows are glamourous with stunning models walking the runway wearing clothing from well-known brands and designers, but no one knows what happens behind-the-scenes. Last week, the local fashion scene was booming with the long awaited ZALORAYA 2019 Fashion Show which was held at Blackbox, Publika with three show slows; 2pm, 5pm and 8pm. The hair sponsor, Shiseido Professional and makeup sponsor, Make Up For Ever, did a splendid job in making sure the ZALORAYA2019 beauty…

Raya Season Biggest Trend - As Spotted from #ZALORAYA2019 Runway

Raya Season Biggest Trend - As Spotted from #ZALORAYA2019 Runway

Last week on 14th March, the ZALORAYA2019 Fashion Show turned out to be a huge success. If you have missed the live stream of the fashion show this year, fret not as we are bringing you the latest popular trends of ZALORAYA2019 which can probably help you decide what style you would like to don for Raya this year. Who knows you might fall in love with our ZALORAYA2019 trends? Look down below. 1.  Crowns We often hear the statement that ‘Every girl is a princess’ so why not embrace it by accessorizing…

Get On the Kampung Vibes with AFIQ M 2019 Raya Collection

Get On the Kampung Vibes with AFIQ M 2019 Raya Collection

Combining traditional and modern silhouettes is a tricky thing when it comes to Raya clothes. On one hand, you want to keep the Malay tradition going but on the other, you want to be up-to-date on the current trend. You do not have to worry about any of that though as AFIQ M brings you his latest Raya collection that touches on both aspects. On the modern end of things, AFIQ M makes its Raya clothes breathable with the easement of movement being its number one priority. The use of cotton and cotton linen as fabrics…

Express the Mamacita in You with SYOMIRIZWA GUPTA FOR ZALORA 2019 Raya Collection

Express the Mamacita in You with SYOMIRIZWA GUPTA FOR ZALORA 2019 Raya Collection

If there is anyone in fashion who knows drama, it is Malaysian-born, Syomirizwa Gupta. The local fashion designer has been experimenting with concepts for every Raya collection and he is doing the same this year. This time, he is all about Spanish telenovelas! The beautiful innocent maid, the jealous fiancée, the evil stepmother, the hot and young sidechick – these cliché characters define the true essence of what telenovelas are, and Syomirizwa Gupta is bringing those characters to his 2019 Raya collection. Inspired by the colourful…

ZALORAYA2019 Exclusive Interview with Fashion Designer, Afiq M

ZALORAYA2019 Exclusive Interview with Fashion Designer, Afiq M

The ZALORAYA Fashion Show turned out to be a huge success where this talented designer, Afiq M showcased his 2019 Raya Collection. This year, Afiq M’s collection for Raya was revolved around the concept of twisting in modern and traditional using nature elements. If you are intrigued in getting a hint about this designer’s Raya collection, read on our exclusive interview with Afiq M down below. 1.    Share to us the story of how you develop your interest in fashion and turned it into a career? Growing up I was just really into…

What You Missed at ZALORAYA2019 Pop Up Event

What You Missed at ZALORAYA2019 Pop Up Event

Last Thursday, ZALORAYA2019 Pop Up Event sponsored by Boost gained a huge attention from the public. With its first every ZALORAYA Pop Up opened to the public at White Box, Publika, there were various brands that participated in making this event a success. Among the brands that set up their booth during the day were LMK Cosmetics, Laneige, FOREO, The Face Shop, Eggs, Doctox, FAME Cosmetics, Pure Theory, Yves Rocher, B&B Labs, Cluse, Nelissa Hilman, Kami for ZALORA, Bella Pizo and Ms. Read. With all the hype that…

Experience Modern Art Through 3THELABEL 2019 Raya Collection

Experience Modern Art Through 3THELABEL 2019 Raya Collection

What do you get when you have three of the most talented designers in Malaysia together in one space? You get 3THELABEL, a collective fashion brand that is on everyone’s must-have list come Raya this year knowing that the three designers are the best working in the scene today. Justin Yap, Nurita Harith, and Syomirizwa Gupta form the supergroup that is 3THELABEL and are bringing you the best in Raya fashion today. The three came to an agreement that modernism is the in thing this Raya. While a lot of other brands…

ZALORAYA2019 Exclusive Interview with Fashion Designer, Tom Abang Saufi

ZALORAYA2019 Exclusive Interview with Fashion Designer, Tom Abang Saufi

The ZALORAYA2019 Fashion Show last Thursday was definitely a blast where the talented designer, Tom Abang Saufi presented her Raya Collection which is inspired by the Morrocan elements. For those looking to don colourful, fun yet trendy pieces for this coming festive season, Tom Abang Saufi for ZALORA collection will be the perfect choice. Read our exclusive ZALORA2019 interview with this lovely fashion designer down below to get a glimpse of her collection and gain some of her personal insights on her Raya…

ZALORAYA2019 Fashion Show + Pop Up Event

 ZALORAYA2019 Fashion Show + Pop Up Event

The long-awaited annual fashion event that everyone has been waiting for finally came and turned out to be a huge success! Organized by ZALORA, one of Asia’s leading online fashion destination together with its main sponsor, Boost, this year’s ZALORAYA2019 Event was held at two various places with its fashion show located at Black Box, Publika while the Popup Event which was open to public was located at White Box, Publika. Starting the whole mood for ZALORAYA2019 was none other than the spectacular…

Top 5 Favourite Picks from ZALORAYA2019 Night Show

Top 5 Favourite Picks from ZALORAYA2019 Night Show

The return of the annual collective runway show, #ZALORAYA2019, in partnership with Boost, has come to an end! It looks like that it could be a time to appraise what the fashion industry look –alike, and also could be a sign that we are going to celebrate the holy month with our dazzling outfits! For fashion fiends like us, there is nothing better than a whirlwind of taking notes of new trends and cutting-edges designs.  This year, #ZALORAYA2019 spotlighting some of the biggest names in the local…

Modern and Chic Raya Designs from LUBNA ZALORAYA2019 Fashion Show

Modern and Chic Raya Designs from LUBNA ZALORAYA2019 Fashion Show

Every year, ZALORA, the Asia biggest e-commerce online shop will launch their #ZALORAYA collection and most of the pieces are from our own local designers, which makes this more outstanding and important to many of us. On 14th March 2019, Kuala Lumpur, ZALORA Asia’s Online Fashion Destination, in partnership with Boost, has proudly presented the return of ZALORAYA, the annual collective runaway show which was located at Black Box, Publika. There were some of the biggest names in the local…

5 Must-Have Pieces From ZALIA ZALORAYA2019 Collection

5 Must-Have Pieces From ZALIA ZALORAYA2019 Collection

ZALORAYA is back again this year! It cannot be denied that ZALIA is one of the brands from ZALORA itself that will be on your watch list as well. The ZALIA for Zalora Raya Collection was launched yesterday March 14th in an amazing ZALORAYA2019 Fashion Show which was located at BlackBox, Publika, at 2pm. Many celebrities and Malaysia’s influencers who were spotted during the fashion show such as Ameera Khan, founder of LMK Cosmetic, Zoey Rahman, Hael Husaini, Sharifah Rose and Zaihani Mohd…

Celebrate Love, Family, & Women with EZZATI AMIRA 2019 Raya Collection

Celebrate Love, Family, & Women with EZZATI AMIRA 2019 Raya Collection

Good news EZZATI AMIRA fans! She’s back at it again showcasing her brand new Raya collection exclusively for this year’s ZALORAYA, bringing chic and sophisticated traditional Malaysian clothes to the forefront like she always does. While last year sees her attempt on blending traditional and contemporary prints together, this time however, her Raya collection revolves around floral prints which each has an emotional backstory according to the dear designer. The EZZATI AMIRA Raya collection is all about the various women…

Appear Contemporary in Classic Design with SYAIFUL BAHARIM 2019 Raya Collection

Appear Contemporary in Classic Design with SYAIFUL BAHARIM 2019 Raya Collection

One aspect that is most important in a traditional Raya outfit is its classic design that feels evergreen even throughout the years when it was first created for us Malaysians. However, a lot of designers fuse modern elements into it which gives a little more flair to classic design. And none does it better than SYAIFUL BAHARIM. SYAIFUL BAHARIM welcomes his 2019 Raya collection by adding in subtle modernism into outfits that are already perfect as they are. True to the phrase “if it ain't broke, don't fix it”, the…

Bring Moroccan Art with YADOTSA 2019 Raya Collection

Bring Moroccan Art with YADOTSA 2019 Raya Collection

Looking back at YADOTSA’s impressive Raya collection in 2015, fans were astounded by its clever use of Moroccan design fused in traditional Malaysian clothes like the baju kurung and baju kebaya. This year, the Malaysian label built by two passionate designers is back with its new Moroccan inspired collection to be worn by fashion-forward women out there during Raya season. Established in 2009, YADOTSA recreated the whole Moroccan feel that it brought in 2015 and introduces a new way of experiencing Moroccan culture…

Channel Classic European Style with PETRA 2019 Raya Collection

Channel Classic European Style with PETRA 2019 Raya Collection

While most women usually go for the standard Malaysian designed baju kurung or kebaya during Raya season, you for once want to get out from that ordinariness and standout with your own style. Nothing too crazy though, just something a little different than what people would normally wear. And that is where PETRA comes in. Established in 2015 by three forward-thinking entrepreneurs, PETRA is back with its own form of Raya collection which sees a slightly different take from the usual theme…

ZALORAYA2019 Exclusive Interview with Wayang Kulit Designer, Tintoy Chuo

ZALORAYA2019 Exclusive Interview with Wayang Kulit Designer, Tintoy Chuo

As you might know by now, our annual Raya fashion show called ZALORAYA will move forward with a theme of wayang kulit. Wayang kulit is a form of traditional art which has spread through across Southeast Asia. This art tells a story through the shadows of puppets with interesting designs which resembles a human character. Tintoy Chuo, founder of Fusion Wayang Kulit takes an interesting approach to this art. He blends in modern characters like superheroes from both DC and Marvel…

ZALORAYA2019 Exclusive Interview with Fashion Designer, Syomirizwa Gupta

ZALORAYA2019 Exclusive Interview with Fashion Designer, Syomirizwa Gupta

The countdown of ZALORAYA2019 Fashion Show is getting closer and we cannot wait to see the stunning pieces from this talented designer, Syomirizwa Gupta. This year Syomirizwa Gupta is bringing a spicy Spanish flavour into his Raya collection that will be versatile for the contemporary women to don for the festive season. Read our exclusive ZALORAYA interview with Syomirizwa Gupta down below to gain insights on what his collection represents and get to know some fun personal facts about himself too…

Explore the Mythical World of ZALIA 2019 Raya Collection

Explore the Mythical World of ZALIA 2019 Raya Collection

If you are not panicking about getting your Raya clothes just yet, you probably should. Knowing that the holiday is just months away, it is perhaps a good idea to start browsing for the perfect Raya outfit for you. Worry not as ZALIA brings you a collection that you would not want to miss out on. ZALIA is back this year with its own Raya collection which builds on a fantasy of a fairy queen who lives in a mythical and whimsical forest. Aptly called Wanderlust, ZALIA takes inspiration from the natural elements that are found in forests…

ZALORAYA2019 Exclusive Interview with ZALIA’s Designer, Safira Syukri

ZALORAYA2019 Exclusive Interview with ZALIA’s Designer, Safira Syukri

It cannot be denied that the heat of ZALORAYA2019 Fashion has got everyone’s attention and this year we have a new designer who is taking over ZALIA for ZALORA. She stepped up in managing the ZALIA brand recently and we figured why not get to know the face of our new ZALIA designer, Safira Syukri. Read our interview with her down below on how her fashion career started and what ZALIA fans can look forward to. 1.    Everyone’s journey started somewhere. Share with us how you develop interest in fashion and…