The Melinda Looi Group present their Lebaran label, Emel by Melinda Looi, which continues their tradition of bringing a vividly festive yet socially conscious collection to their adoring fans.

This year, 6 of the nation’s most celebrated personalities — which include Daphne Iking, Serena C, Aishah Sinclair, Atilia Haron, Dynas Mokhtar and Sazzy Falak — join forces with designer Melinda Looi in creating a 40+ piece capsule inspired by the mystical ocean.

Staying true to it’s roots which the word ‘emel’ is derived from — Arabic, “Amal”, which gives birth to the meaning of ‘hope’ or ‘aspiration’; and from the Malay language meaning’ charity’ and the ‘act of giving’ — the brand sets to bring wide smiles to the less fortunate by donating proceeds of the sales off the “Colours of the Sea” collection to the Reef Check Foundation Malaysia (RCM).

The strong collaborative forces behind the collection and it’s non-profit organization this year hope to spread awareness of the importance of coral reef protection, restoration and other marine conservation.