Since it’s first pair, Converse has been one of the most pinnacle and well-known names in the fashion industry. In July 2015, Converse Inc. introduced three collections of newly improved sneakers with the revolutionary technology help of power-house Nike.
“First and foremost, we want Converse fans to know we are listening to them and progressively studying their life and trying to get into their heads,” stated Bryan Cioffi, VP and Creative Director of Global Footwear at Converse in regards to the birth of the brand’s most recent installments.
Converse Inc. again pushes the limit in merging innovation with authenticity by crafting three precious collections, the first being named Chuck Taylor All Star II — designed to meet the demands of different lifestyles, boasting unique white foxing, rubber top-cap and statement All-Star patch ; followed by the Converse Cons One Star Pro — persisting the 1970s silhouette but enhancing it with skate functionality; and last but not least the Converse Jack Purcell Signature — equipped with soft-brushed Nubuck leather for maximum comfort.
The Chuck Taylor All Star II, also known as a “game changer”, combines Nike’s versatile and forward sole technology with Converse’s timeless style. It features the Lunarlon cushioning technology — a foam core which promises the wearer the highest degrees of comfort and resilience without holding back on style. This latest installment to the Chuck Taylor family bursts reflective prints available in camouflage patterns that luster under low-light environments.This collection also comes in striking monochrome made of knit and rubber. Fans can also anticipate sturdier aesthetics and snugger fits.
Skateboarding fans who know and love the One Star sneakers, can add the latest Converse Cons One Star Pro to their wish lists. It is a modern refresh of the iconic sneaker with a few enhancements. For instance, hi-abrasion suede upper that delivers comfortability and durability in the performances of skateboarders. Not forgetting functional benefits such as cons-traction rubber embedded in the sneakers for better board grip and a gusseted tongue for refined fit.
The Converse Jack Purcell Signature is all about lightweight construction. Inspired by Army flight jackets, Converse borrows Nike’s Zoom Air Technology to provide optimal strength, comfort (with it’s ultra-responsive cushioning) and durability to these kicks. The lightweight herringbone outsole also improves traction.
As it is said that we wear our hearts on our soles, Converse was built for individuals to pound the pavement; designed to be form-fitting, stylish and classic.