Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel — gear engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout. Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation.
The brand is a proud official footwear supplier to the NFL, and outfits elite professional athletes including NFL MVPs Tom Brady and Cam Newton, and 2015 NBA All-Star Stephen Curry among many others. In addition, Under Armour has partnerships with top collegiate athletic programs in various Universities around the United States.
Today, Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, equipment, and connected fitness platforms. The brand offers state-of- the-art products designed to help athletes perform better, including innovative footwear, moisture-wicking and temperature regulating apparel for men, women, and youth, as well as digital fitness mobile applications. Under Armour also offers sports equipment, including athletic performance gloves, bags, headwear, socks, eyewear, and performance mouth guards.
While the technology behind Under Armour’s diverse product assortment has grown significantly, the performance apparel platform that started it all is based on a simple concept: wear HeatGear ® when it’s hot, ColdGear ® when it’s cold, and AllSeasonGear ® between the extremes.
The Under Armour global headquarters is located in Baltimore, MD, with additional offices in primary locations around the world including New York, Amsterdam, Copenhagen, Tokyo, Sydney, and Hong Kong. As of March 2016, Under Armour has more than 14,000 employees worldwide. Under Armour is available throughout Europe, Asia, Australia and Latin America.
Key markets include United Kingdom, Brazil, Spain, Italy, France, Mexico, Canada, Chile, China and Germany. Under Armour also distributes products through a licensee in Japan, which has become its second-largest market next to the Americas.
Under Armour can now be found in Singapore. This is your chance to get your own set of sports apparel from the brand via an effortless and hassle-free shopping experience online at ZALORA. Buy the timeless sports classics popularized by Under Armour only here at ZALORA. Shop now and don’t miss out on these great finds!